Brady plc

The requirement:
Brady plc, a UK-based, AIM-listed company, which specialises in commodity trading and risk management solutions for the metals and softs markets, acquired Viz Risk Management in December 2010, becoming the largest European-based global supplier of CTRM and ETRM solutions. Norwegian-based Viz Risk Management specialised in energy trading and risk management software and developed Elviz specifically for the energy markets.

Prior to the acquisition Viz Risk Management had committed to exhibiting at the e-World show in Essen, one of the biggest shows in the Energy Markets calendar, in February 2011. This would be the first showing of Elviz as the newly-created Brady Energy’s internationally-renowned and top-ranked ETRM solution.

Brady needed to create new messaging and marketing collateral to showcase and highlight the new acquisition, and clearly explain the integration and synergies between Brady and Viz. Exhibiting at e-World meant that this had to be done within just 5 weeks.

The results:
Moonlight Media worked with Brady and Viz throughout the acquisition, advising the senior executives of both companies throughout the integration process on new messaging. This formed the basis of all communications, including press announcements, website update, and creation of new collateral.

After a smooth acquisition in December 2010 Moonlight started working with designers to produce an exhibition advertisement and an exciting new image for Elviz as part of the Brady set of solutions. With these in hand, we collaborated with the exhibition stand designers to produce the stand for the exhibition hall and finally, working with the teams in Norway and London, produced new product brochures for Brady Elviz, in English and German, within the 5 week deadline.

 

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