I think the primary concern for any event organiser (after deciding where the ice sculpture should go) is the atmosphere of the event. A great party atmosphere is one of the hardest things to achieve but it’s very obvious when it’s absent. We’ve all been to an event where the only thing ‘going for it’ is the guests out of the door! From experience, I believe there are three elements to having a great atmosphere: a good crowd of people, a steady stream of alcohol and appropriate music. The last one, isn’t as important at business events but it’s a definite struggle without the other two. Relat